.webp)
One Team, One Dream:
Building the Future of Fintech
We're not just building products. We're building a movement that powers faster, more intelligent financial decisions.
View Open Roles
Our Story
From Vision to Infrastructure
Worth was founded to modernize how institutions verify, onboard, and underwrite SMBs. Here’s the timeline that took us from idea to enterprise-grade execution.
2023
Founded Worth
Founded in Orlando, Florida by Sal Rehmetullah, Suneera Madhani, and Jacques Fu. Worth was built to modernize SMB onboarding and underwriting with unified KYB/KYC/IDV, risk, and workflow automation.
2024
Platform Launch
Publicly launched our AI-powered underwriting and risk platform.
Equifax Strategic Relationship
Partnership expands data access to strengthen underwriting and risk management for SMBs.
2025
$25M Seed Round Led by TTV Capital
Funding milestone to accelerate enterprise growth and workflow automation expansion.
Enterprise Customer Momentum
Partnerships and deployments expand across payments, fintechs and healthcare, including REPAY, PatientFi, and Priority.
2026
Scale Milestone: Leadership & Team Growth
Team growth reflects enterprise adoption and delivery capacity.
.webp)
.webp)
.webp)
.webp)
Our Mission
Trust in Every Decision
At Worth, we are on a mission to help fintech, financial institutions, and payments companies onboard small businesses faster, smarter, and more confidently while equipping small businesses with the financial tools they need to thrive. Join us as we redefine and leave a lasting legacy in the Fintech Industry.
Hear from Our Customers
Feedback from teams using Worth to streamline onboarding and underwriting.
"After leading their previous company from inception to exit, Sal and Suneera have proven themselves as visionary, mission-driven founders. We are honored to support them as they scale Worth and build the future of AI-driven underwriting."
Neil Kapur
Partner, TTV Capital
“By embedding the Worth advanced financial tools into our merchant underwriting and vendor onboarding processes, we can quickly and safely add a high volume of businesses to the REPAY ecosystem.”
David Guthrie
CTO, Repay
“With Worth's Zero-Touch Onboarding, Aurora can now onboard merchants directly and without handholding.”
.webp)
Lisa Kesterson
VP, Risk & Lending Operations at PatientFI
"I knew that Worth was an investment we did not want to miss out on. When you have founders with this type of pedigree and experience, you want to figure out how to get involved and write a check, so we did."
Saxon Baum
Partner, Florida Funders
.webp)
.webp)
Core Values
Where Your Worth Matters
We are One Team driven by a shared vision and relentless pursuit of excellence. We embrace Extreme Ownership, prioritizing team over self and fostering a culture of collaboration and support. Together, we create Raving Fans by delivering exceptional experiences and exceeding expectations in everything we do.
One Team
Team over self. We are unified, driven by a shared vision and common purpose. Together, we collaborate, innovate, and support one another to achieve transformational impact. By elevating each other, we create a culture of trust, mutual respect, and collective success.
Create Raving Fans
We are committed to delivering exceptional experiences that inspire loyalty and admiration. Whether engaging with our team, customers, partners, or vendors, we approach every interaction with professionalism, care, and purpose. By consistently exceeding expectations, we create advocates who champion our product, our people, and the values we stand for.
Extreme Ownership
Excellence is at the core of everything we do. We set the bar high with unwavering attention to detail and a commitment to delivering quality with care. Our team thrives on agility, making swift, informed decisions and adapting seamlessly to change, ensuring we consistently exceed expectations and seize opportunities with precision and purpose.
About
Meet Our Team
The industry leaders and disruptors behind Worth's mission to modernize onboarding and underwriting.
Sal Rehmetullah
Founder & CEO
Sal Rehmetullah leads Worth’s vision to modernize onboarding, underwriting, and risk for financial institutions. As Founder and CEO, he is focused on building the infrastructure that enables faster, more confident credit decisions. Known for his pragmatic leadership style, Sal brings deep experience scaling fintech platforms. He has been recognized by Inc.’s 40 Under 40 and EY’s Entrepreneur of the Year.
Suneera Madhani
Founder & Chief Evangelist
Suneera Madhani drives Worth’s voice, partnerships, and market presence. As Chief Evangelist, she champions a new approach to underwriting and risk while building community. A serial entrepreneur and investor, she is known for turning bold ideas into high-growth companies and has been recognized by Fortune’s 40 Under 40, EY’s Entrepreneur of the Year, and Inc.’s 100 Female Founders.
Jacques Fu
Founder & Chief AI Officer
Jacques Fu leads AI strategy and product innovation at Worth. As Founder and Chief AI Officer, he focuses on building intelligent systems that power faster, more accurate decisioning. With a hands-on approach to technology, he brings a builder’s mindset to advancing the platform. Jacques is also an active supporter of the Orlando tech community.
Asif Ramji
Chairman of the Board
Jim Douglass
Director
Neil Kapur
Director
Rob Wechsler
Director
Blaine Dawson
Chief Operating Officer
Keith Durden
Chief Financial Offier
Sethen Maleno
Chief Technology Officer
Christian Miller
Chief Revenue Officer
Craig Snodgrass
Chief Data Officer
Parisse Spelios
Chief People Officer
We’re Hiring!
Ready to own your impact and become a raving fan of what we're creating? Let's disrupt!
View Open Roles
.webp)
