Bridging the Onboarding Gap: Why B2B Needs to Catch Up

Consumerization: Setting the New Standard for B2B

Consumerization has reshaped entire industries by elevating customer expectations. The rise of user-friendly services like Plaid or Block (formerly Square) have set a gold standard for intuitive, fast, and seamless experiences. This shift isn’t just confined to consumers—small and medium-sized businesses (SMBs) now expect the same level of efficiency and ease when interacting with B2B services.Unfortunately, the B2B world has struggled to keep pace. While B2C onboarding is often frictionless, B2B processes remain fragmented and outdated, filled with manual tasks and unnecessary delays. SMBs are left dealing with cumbersome workflows that hinder their ability to thrive.